I'm not sure if it's helpful, but based on the feedback it might be a useful exercise.
First, take all the main words you use to describe rocketr, and toss them out. Note, collaborate, share, etc.
Second, describe your product entirely through a use case. You talk about telling the story, so tell the story of a user using your app. The parts where Rocketr swoops in and saves the day, where no other tool exists to do so, is where your sweet spot is.
Lastly, distill that story down to a 10 second story. Again, avoid using the words you're trapped in now.
I've developed 3 different pitches for our product depending on who we're talking to. Investors, customers, and the general public (least sophisticated). The one that resonates best with all three is the one for the general public.
Best of luck, keep fighting.