Onto the second paragraph though....
>I don't really see a problem with PG driving, I see a problem with not being ready to clearly and concisely differentiate. How is it different from Evernote and how is it different from Wikipedia should be completely anticipated ready-to-handle followups with great one-sentence answers that focus on the customers.
The basic fact is, the more you can be the one driving the more you have the opportunity to ensure everything gets framed in the way you want it to be framed.
In a recent discussion, Pg here emphasized the need to seem formidable. I would be surprised if people who seem formidable are not in control of the conversation.
Look: You are going there to make a pitch. There's nothing wrong with answering questions, turning aside concerns, and the like. But you need to pitch your business, not be reactive.
What this means is that the original author is right on one critical thing. he didn't know what story he wanted to tell. He didn't have a solidified, crystallized core he wanted to communicate.
I keep coming back to listening to the oral arguments of the health care case and how Paul Clement addressed the concerns of justices. He'd listen to the question and come back with an answer that more or less let him pick up exactly where he left off and go where he wanted to go. Agree or disagree with him on the issues, he seemed formidable..... And he was totally in control of his message.