There is a simple explanation for the confusion that this causes you and the other people in this thread: suffering's not real. It's a dumb gobbledygook term that in the most generous interpretation refers to a completely subjective experience that is not empirical or measurable.
The author uses the word "imagine" three times in the first two paragraphs for a reason. Then he follows up with a fake picture of anthropomorphic shrimp. This is some sort of con game. And you're all falling for it. He's not scamming money out of you, instead he wants to convert you to his religious-dietary-code-that-is-trying-to-become-a-religion.
Shrimp are food. They have zero moral weight.