I work for a digital agency that is owned by a very large newspaper company having been bought to help them adapt to a "digital future". The newspaper company is becoming increasingly desperate - the latest product they've launched is a Groupon clone, which they are pushing pretty hard.

Whilst digging around on one of their servers, I've found a few sites which are "virtual shopping malls" with multiple levels and numerous "shops" that you can "buy" (i.e. advertise your site on). I think that they're not too sure what to make of this "Internet thing" so are just trying to port concepts from offline to online and it's not working too well.