We want to make password cracking extremely difficult. It's a problem a big site should want to throw some money at.
Today, we make it hard by requiring lots of CPU. Another commenter said 'scrypt' -- yes, we want to make it hard by requiring lots of RAM too.
Here's another way to make it hard -- now you'll need to make a clean getaway with multiple TBs of data off my server too, just to hopefully steal ONE user's password.
There is a benefit here, I think.