It is cheaper, your product takes fewer people to operate, you can outsource the operations, if you deliver IoT solutions you get to call yourself a tech company which gets you valued at 30x earnings instead of 10x earnings, getting hacked does not affect your stock price, and the actual effect of getting hacked is actually minor because you get hacked by the functional equivalent of Dr. Evil who takes down water for millions of people or cripples a billion dollar business, then asks for the staggering sum of 1… million dollars.