Could you elaborate on why it's relevant (or missing) ? I can think of different but opposite reasons and I can't tell if your comment is a rebuttal or in support.
You replied on global human behavior change. I just added a piece of puzzle that shows, how implying global human behavior changes are driven by lobby.
Ah, I see. Yes, there needs to be a strong influence (lobbies, advertising, governments, religion, cultural leaders, etc.).