Because now the Wikipedia entry is going to say "parody site" at the top.
It's hard to put yourself in someone else's shoes but as a parent I can imagine the money not playing an important factor at all in this. Money would hopefully be the least of my worries.
My hunch is that the judge and everyone involved knows that they aren't going to get anything substantial from Jones, which is why they allowed them to use money they are owed from the judgement as part of the bid. It allows them to get something of value out of the ruling (or at least take something of value from Jones).
They're giving up money that a higher bidder would have paid for infowars. Essentially the difference between The Onion's bid, and the bid of whoever else would buy.
It isn't reasonable to pledge money they didn't have because the families aren't the only creditors of the estate. The rest of the creditors get a lower recovery if the assets are "sold" for the price of one group reducing their claim.
If I were one of the Sandy Hook families, I don't know if anything in life would ever bring me true joy again. But contributing to this would make me smile a little.
"InfoWars was an American far-right[2] conspiracy theory[3] and fake news website[1] created by Alex Jones.[36][37] It was founded in 1999, and operated under Free Speech Systems LLC."