Physical products: you are buying them for their software. That’s why you choose an iPhone over an Android phone. They’re all rectangles with screens.
When Sonos screwed up its app it was a crisis because: people pay for the software not the hardware.
Is this true about cars? EV design is converging. It will be. CarPlay controversy is a great example: people choose cars that support it.
Vanmoofs have a lot of hardware problems but the reason people bought them was software (like location tracking and e-Shifting).
So “well known when it comes to physical products,” that may be, but all products are software products.
“Software is eating the world” was all about like, replacing human labor or whatever, disruption. Marc Andreesen thinks he was saying something forward looking when it was all backward looking.
The story is differentiation and customer choices. Truly forward looking. But are Japanese firms incapable of that? Of course not.
Once there was a guy on here who said he had the brilliant idea of using a web browser to make an airplane UI. Listen brother, everybody knows how to write good software. It’s a business strategy not execution problem.