The way they get that deep powerful bass is not just by increasing the bass, that would leave everything outside of the bass too quite in comparison, they also put dips in the frequency response to accentuate the bass. These dips work fairly well as long as the instruments are fairly consistent in their ranges which is quite regular in western pop, everything is essential a bass, a guitar and vocals even when they are not and you have 10 instruments in the mix, everyone sticks to the various ranges which sound right and the engineer (assuming they are good) fudges things with the mixing. But the dips come at a cost, you lose detail.