While it may, as it says, produce “convincing interactions”, there is no basis at all peesented for believing it produces an accurate model of human behavior, so using it to “understand human behavior” is at best willful self-deception, and probably, with a little effort at tweaking inputs to produce the desired results, most often when used by someone who presents it as “enlightening productivity and business scenarios” it will be an engine for simply manufacturing support for a pre-selected option.
It is certainly easier and cheaper than exploring actual human interactions to understand human behavior, but then so is just using a magic 8-ball, which may be less convincing, but for all the evidence supporting this is just as accurate.