1) Creating new "harnesses" for models that connect to various systems, APIs, frameworks, etc. While this sounds "trivial", a lot of gains can come from this. Similar to how the voice version of ChatGPT was (apparently) amazing, all you really had to do was create an additional voice to text layer and another text to voice layer.
2) Increasing specialisation of models. I predict over time that end user AI companies (e.g those that just use models and not develop them), will use more and more specialised models. The current, almost monolithic, system where every service from text summary to homework help is plugged into the same model will slowly change.
We haven't seen wholesale specialised models yet because creating foundation models is expensive and difficult and the current highest ROI is to make a general model.