I think the term "low-information voters" get thrown around as an insult, but the reality is that like, most people probably should just care about whether they feel they have enough money to be successful. I kept seeing this thing on reddit denigrating people for choosing Facism to save 50 cents on eggs. But this perspective fucking sucks. Purchasing power is probably 95% of general happiness and fulfillment for most people.
I think it's very rational to choose "This person might benefit me and my community specifically" over "our policies are more sustainable for the whole nation in the long term."