Bluesky also uses W3C and other standard technologies, for example, DID, the most centralized part, is a W3C standard
https://www.w3.org/TR/did-core/. Lexicons use JSON-schema. dag-cbor is another example, though not W3C. CAR is another example.
Being fit for purpose is more important than being "standard", if a standard doesn't do what it needs to do, that it's standard is irrelevant. Bluesky/atproto uses a ton of standard approaches where appropriate, and innovates where appropriate.
Standards are borne out of usage, and a need to interoperate. Being blessed by a standards body doesn't inherently mean something is good. I can represent some data in JSON, or in HTML, but because both are standards doesn't mean that they're equally good. Standardization is a means to an end, not an inherent good in and of itself. People need to try new things in order to eventually produce new standards.