AGPLv3 is perfect for kernel and userspace tools because, while it doesn't guarantee licensing revenues, as soon as they do anything to modify it they have to release those changes to ANY users of the system, whether downstream distributors or simply users of the network services they provide. Since they have to provide any IP/patents they used to do it under copyleft terms, QNX would get publicly visible benefits, albeit with changes that might not be useful under the commercial license without negotiating a CLA with the modifying party, but under the commercial license you could negotiate terms/a discount to trade their new code for a reduction in their cost of licensing. It's a win/win from either an open source PR or a behind the scenes commercial negotiation point. Obviously your lawyers, bean counters, and C-suite have to get onboard, but if you are serious about growing QNX's marketshare now that Linux is gaining real-time kernel support in mainline, you had better point out to your bosses they need to make the decision quick and stick to it, or there won't be a next time.
Edit: Adjustments made to clarify my position and suggestion.