"The Rent is too Damn High" is still a well-recognized meme. I doubt many people remember the gentleman's name or what he was running for. But the message worked! It's got to be simple and focused.
Slogans are important. Everyone knows MAGA, it's on the hat, but can you name Harris, Biden, or Clintons?
Clinton's was I'm With Her, wasn't it? Not sure about the others off the top of my head. TBF I'm With Her isn't nearly as compelling as Make America Great Again.
Right, I'm With Her - alienating anyone who's not sexist and votes for policy, not genitalia.