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Comment by kposehn | Hacker News Reader

Interesting.

I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just that good, I'm definitely going to push more of my budget to it.

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It's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and usability. For example, the main component of building a campaign on SiteScout is scrolling through a really long list of websites and entering individual CPM bids. Between LeanMarket's slick category-targeting UI and auto-optimization, I think we handle this process much more gracefully.

Ok, I'd love to give it a shot. Auto-optimization has always been a pain point for me, especially with lower impression/higher EPC campaigns.

How soon will you be sending out invites?

No real invite system, I'm just trying to make sure any advertiser's campaigns seem like a good fit for RTB before I push them to test a campaign that probably won't succeed. Can you please reach out through the contact form or email first name @ company domain dot com? Thanks!

Sounds great! Looking forward to checking it out. Very curious to see how the auto-optimization does compared to our current systems.

CyrusL: could you send me an email (sam@rubiconproject.com)? Can't find an email from your profile.

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