Then nationalize it. If it is genuinely so important to the country then we can't let it die then it should be nationalized if it needs to be bailed out.
Are people really still citing this website as a government failure? It had some scaling issues at launch that were fixed within 2-3 months and has been serving tens of millions of Americans without any major incidents since then.
It's not really better on the other side, and we need change somewhere.