Edit: to be clear, it’s a fine word choice. It just jumped out at me.
Edit: to be clear, it’s a fine word choice. It just jumped out at me.
In American English, a scheme is an unscrupulous, nefarious plan villains make. Often accompanied with riotous laughter.
In British English, it's more general. Like a plan, but with superficial consensus and often spreadsheets. Trees die, but people don't. You see this neutral usage in government discussion regularly.
It also reminds me: Europeans speaking English often use 'simple' before they start demonstrating things. Often painfully non-obvious things. Really boxes my ears. If it was simple I wouldn't be asking for an explanation and now you're insulting me.
In British English a "scheme" has no negative connotations. It's commonly used in all kinds of legitimate places - for example the company you work at will have a "pension scheme".
In U.S. English it has a connotation that it is nefarious in some way.
I learned a lot! I’m really grateful that people-who-weren’t-you read my question impartially and contributed their experiences.
Poor word choice aside, the advice really is solid. I’ve been a consultant for nearly 20 years, the last 10 as an independent, and it took many years of screwing this up before coming to mostly the same conclusions.