The observability world still regards itself as a system for monitoring, but reading (and sometimes seeing) how these systems just go so bad continues to drive a conviction that perhaps their strategies and tools should become bigger. That they should converge with business pipines.
We shouldn't just have wide events/big spans emitted... We should have those spans drive the pipeline. Rather than observability being a passive monitoring system, if we write code that reacts to events we are capturing, then we shuffle towards event sourcing.
Given how badly coupled together with shoestring glue & good wishes so many systems are, how opaque these pain zones are, it feels like the centralization upon existing industry standard protocols to capture events (which imo include traces) is a clear win.
(Obvious downside, these systems become mission critical, business process & monitoring both.)