Ford has also done a decent job of over-promising. I put a deposit on the Lightning the morning after their announcement. They originally priced it at $40k[0], and now their base model starts at $63k[1]. When the opportunity finally came up for me to buy one, the two lower trim levels were unavailable, and the best I could get was something like $75k, which was a hard pass for me.
[0] https://www.theverge.com/2021/5/19/22442777/ford-f-150-light...
[1] https://www.ford.com/trucks/f150/f150-lightning/models/