Wanted. People (realistically, mostly men, but we live in enlightened times so we cloak reality in rhetoric) for programming. Low wages. Long hours, many in darkness, illuminated primarily by monitors. Maintenance of social life and health doubtful. Success extraordinarily unlikely. Riches beyond your wildest dreams in event of success.
or
Wanted. People who make things people pay for. Hours are not really remarkable. Engineering challenges are not really remarkable. Success is by no means assured but it is pretty likely. In the event of success, you'll do quite well but the honor and accolades will go to the one of the guys answering the other ad.
I kind of like ad #2 myself...