In case it isn’t obvious:

You pay a salesforce architect (like the ones in this thread) thousands of dollars per day and not get jack shit in return for years.

Or you can DIY one of these small shopify sites, grow from a small business to a large business, and be one of these success stories that Shopify is attracting.

(nb. Shopify already covered some of this in various podcasts awhile ago, so Bloomberg as usual is asleep at the wheel.)