> pay a fair price based on usage
I think you're the only one who wants that, though. They've tried that again and again and nobody uses it.
Though I can't quite put my finger on why, psychologically, I'm so less willing to fork over $3.99 to Amazon to watch a movie when I was perfectly happy to fork over that same $3.99 to Blockbuster for a physical block of plastic that I had to bring back in the same state they gave it to me.