Why are they calling this long wave instead of just AM radio?
It doesn't: There's a lot of non-AM/non-voice stuff on longwave, most notably various digital time beacons (WWVB in the US, DCF77 in Western Europe etc.)
I have noticed that regular medium-wave AM seems to have decent propagation (though maybe not many thousands of miles) and also improves at night.
Same way we just say FM for the 88-108 broadcast band. Were there two FM broadcast bands, we'd need to give them different names.
However "Longwave and Mediumwave Broadcast" unambiguously refers to that service.