As much as I hate having my quiet "hidden gems" become popular, I feel its very egotistical of people to actively try to remove it from the spotlight when I'm sure the owners very much appreciate the extra business.
Where do you live where that's the case?
Lo and behold, in the fall they were begging for business on FB. They ended up closing shop, but I don't know the timelines.
It's probably pretty tricky to navigate both cases as a business owner, so I'm not passing blame here.