My opinion is that most of the real uses of AI (like ML has always been) will be largely hidden things that are LLM based but not screaming at your face "AI". Particularly once the bubble pops and money stops being shoved into things just sticking an LLM in a pretty package with little to no value.
Some of the things coming in iOS like notification summaries and similar features are big examples. It's clearly LLM based but it's not a lot of the shoving AI needlessly into things that we are seeing now and provides a true improvement given the notification overload that we have right now.