Yep, I look forward to reading good books about it in a decade or so. I think there are lots of lessons to be learned here for how to do a certain kind of difficult new thing.
I think their (apparent) success probably does have a lot to do with some combination of having the deepest pockets and (I think?) being a few years earlier to get started than everyone else, but still, it also looks like they had a better strategy, and I'm pretty curious how that worked.