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Microsoft has redesigned Windows and lowered prices multiple times in the past, before the advent of the iPhone. I wouldn't call this a disruption. Furthermore, I would guess only extremely few people are choosing an iPhone rather than a laptop/desktop computer.

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Microsoft redesigned Windows around tablet interfaces and launched their own ARM hardware to run it.

How much does it take before you'll call it a disruption?

I was specifically talking about the iPhone. Tablets definitely stand a better chance at "disrupting" the industry although this is also debatable.

I will call it a disruption when people start using iPhones/iPad instead of laptops/desktops. This doesn't seem to be the case for a large majority of people.

It's not necessary for it to be a majority to be a market disruption.

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