Important note: "skiplagging" while frowned upon and grounds for an airline banning individuals from using them; is not why skiplagged is paying AA $9.4M.
From the article:
Paul Yetter, an attorney for American with Yetter Coleman in Houston, told jurors during opening statements that Skiplagged is not an authorized agent of the airline yet "dresses up" its website with American's trademarks to look legitimate and fool consumers into thinking they are buying from the airline.