Feminism doesn't have a specific culture and beliefs. Like any other social and political movement, it has a diverse and often internally divisive set of ideologies sharing common general axioms. Of course, one can still be feminist without being "militant," what ever that actually means.
I don't care if it was ironic. You can't build consensus with that kind of bombastic language. The wsj recently had an article on how men are moving to the right[1]. The left needs to avoid identity politics and focus on material interests that help everyone for the sake of politics.
This isn't all some right wing propaganda effort. It's also the left's own goal.
If someone comes up with "Kill all Jews", as a right wing person you should kick them out and shun them.
Right now it's much more like "I'll take all the help I can get" and those equivalent statements are not denigrated from both sides, so of course everyone understands it as accepted positions.