Cool features that excite users (and that they ultimately end of using), and that get investors excited.
(i.e. Adobe mentioned in the day 1 keynote that Generative Fill, released last year and powered by Adobe Firefly is not one of the top 5 used features in Photoshop).
The features we make, and how we use gen ai is based on a lot of discussions and back and forth with the community (both public and private)
I guess Adobe could make features that look cool, but no one wants to use, but that doesn't seem to really make any sense.
(I work for Adobe)