The more interesting question would be, if the bug bounty is enough to keep legitimate researchers engaged to investigate and document the threats. But..
The bug bounty itself is only a drop in the bucket for security companies, as it's a, unsteady and b, not enough to cover even trivial research environment cost.
Pratcially it's a nice monetary and reputation bonus (for having the name associated with the detection) in addition to the regular bussiness of providing baseline security intelligence, solutions and services to enterprises, which is what earns the regular paycheck.
Living from quests and bonties is more the realm of fantasy.