What do you think is going to happen if, as the author predicts, “Apple Vision Pro will be on the face of every frequent flyer”?
My prediction is that the experience would get even shittier. Since everyone would be tuned out, there’d be even less reason for the airline to care.
What can the airlines do to make it worse? I suppose they could cut out soda and pretzels. And get rid of the HUD on the back of the chair. But I don't think most people care that much about that stuff, especially since a lot of chairs have power outlets on them, even in coach.
IMO, the thing that people really care about is the amount of space they have access to - both width and depth. And I'm not sure how much more airlines can realistically squeeze that.
Perhaps they extend the charging ports some airlines are offering, with a bit more juice than a phone's battery to let people use their device for a bit longer.
There's a number of airlines that have signed contracts, like United. I think it'll take a while for everything to be completely rolled out.