3 years is a really long time for an entire industry to be totally stagnant. It's somewhat similar to how Intel has been sitting on their asses for the past few years ignoring the entire mobile computing revolution.
You seem to be under the false impression that the NAND is the most important part of an SSD. It's not. From an engineering perspective, it's the least important component - it just happens to be the primary reason for cost scaling with capacity. The controller and it's firmware are far more complicated, and make all the difference for performance. Those components have made a lot of progress in the past three years. And even the NAND has advanced, just not exponentially, because while density is inversely related to unit cost, it is also inversely related to durability, and the drives 3 years ago weren't designed with excessive longevity requirements.