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The price is way too high for small shops or shops selling small goods. For example right now I have a redbubble store that makes about 30 a months, that's 100% passive and pays a few beers. With shopify I'd make 0 euros a month -30ct per sale -2.1% per sale (plus the whole discovery aspect of redbubble but that's another problem). I also sold a few prints of my pictures for 100-300$ a pop but averaged over the years that would also be a net loss with a shopify plan