Pretty funny juxtaposed with their legal case where they were destroying evidence setting a company wide policy not to retain any communications.
There should be a law requiring Google to not retain ads data any longer than the retention period for their own internal communications.
Different countries have different laws around financial transaction data retention. US laws allow for audit up to 10 years, so they made it 11 to be safe yes?
Some countries don't have any data regulation laws that allow for your data to be expunged.
Since, Google is also an ISP in US saving that amount of data for 11 years would include a lot of data, more than anyone could think of, without having any control over it.
Can your work emails be used to promote candidates in elections? Long ads data retention seems reasonable to me.
I litigate elections cases and I only have to keep client records for five years after termination of representation.
We are in 2024 someone needs to wake them up to Privacy standards
That is the duration some of us have been using web for, as a reference.