Can we please not use the word that makes us sound like whining adolescents? (No apologies Cory Doctorow)
There needs to be a more professional-sounding, G-rated term that describes the degradation of quality of software services.
Nobody can use it in a TV ad.
Nobody can use it in political messaging.
Nobody can use it in G-rated settings.
Nobody can use it in a party platform.
Nobody can use it on the debate stage.
Nobody can use it in marketing on why they are better.
Nobody can use it in a courtroom without being accused of bias.
Nobody can use it who is generally soft-spoken or has strong cultural inhibitions.
The term itself silences speech. Anyone who calls this out is labeled a prude, which is perfect from a corporate planning point of view.
The only possible better outcome would be to use the term “assholeification” or something stronger. Call it “companies fucking with consumers” - that’s even better from a PR perspective.
Inventing jargon with the intention of being boring is just hiding the issue with euphemisms.
And since "enshittification" is applied to everything now, and no longer refers to the specific context for which it was coined, we can say we're witnessing the enshittification of enshittification itself.
“Americans have trouble facing the truth, so they invent a kind of a soft language to protect themselves from it.”
There’s a reason why clickbait is a thing, it’s because if you don’t find a way to punctuate the noise then people don’t pay attention, and people’s brains are affected by the things that grab their attention.
I mean, you accuse people of trying to "shift the narrative" if they don't like it. As if not using it is wrongthink to you. You frame "enshittification" in terms of class warfare and self-deception, and almost imply that using it is a revolutionary act. And that's weird. That's far too much emotional and political investment in what amounts to a poop joke.
It's done, please find another meme. I know you won't, but I wish you would.
It may be. The problem is that enshitification is much more than a simple degradation.
Enshittification seems to have found resonance with the folks who engage with tech often, so I think it is a good term for us as. But maybe something like “abusive platform cash-in” would be a better name in other contexts.
we use them on a daily basis here.
vulgarity and or beauty is in the eye of the beholder.
Think about why you dislike the word “enshittification”, it’s likely because the word is both very direct and is based on a swear word. These both give the word impact and switching to a word that doesn’t have these properties would likely have less impact and be less likely to catch people’s attention.
Digging even deeper there is also a class dynamic as swear words are considered lower class. I don’t want to write an essay so I won’t go in-depth but “adult” and “mature” could also be considered code for “imitating the upper class” as the upper class loves to protect its identity and uses these dynamics in their favor. Consider for example how, historically, dressing in a suit is both considered upper class and mature, but what function does a suit really have? The primary function is signaling to other people.
The point I’m making is that the upper class generally doesn’t want change, they want to keep their status and power. So many of the things we consider “adult” or “mature” tend to really be imitating the upper class and indirectly maintaining their power and the status quo.