But the world has enough room for both McDonald's and the farm-to-table restaurant. They serve different markets and fulfill different needs. There is room for both Big Agriculture monocultures that have industrialized agriculture and the Polyface Farms intensive farmers who are both happier and more productive and profitable per-acre than the monocultures. But large enterprises, for all their cookie-cutter, cog-in-the-machine dehumanizing process, are great places for many folks: for the early career folks who are just getting started on the experience ladder learning professional development and get lots of benefit from all the guardrails, for mid-career professionals starting families who need to tread water in their career while they focus on their young children at home, for late-career elders who prioritize both stability and the late-career paycheck to help get them into a comfortable retirement.

The macro goal though isn't to attempt to deny the benefits of process in large enterprises, it's to promote more productive small business. There are natural benefits to scale in large enterprises, but in software, many of those benefits to scale are not inevitable. Outfits like WhatsApp succeeded at building immense scale with very few engineers. It may be a bit of survivor bias, but small businesses can outmaneuver large enterprises when they have more productive talent that is not hemmed in by all the safeguards that larger enterprises are required to have. But this is still separate from the fact that each have their place.