Note that saying it like this is non-intuitive, but the point is that it's actually a geometric interpretation, so you draw a picture. This also helps students with the idea that there's actually some connection between algebra and geometry --- even though this is really fundamental, it's often omitted from mathematics education.
* make a deposit in your bank account every day, and see your balance in a few days (positive times positive);
* make a deposit in your bank account every day, and see your balance a few days ago (positive times negative);
* make a withdrawal from your bank account every day, and see your balance in a few days (negative times positive);
* make a withdrawal from your bank account every day, and see your balance a few days ago (negative times negative).
From there, you can show that -(-1) = 1. If the students have any command of factoring, you can use that to handwavingly show, for example, that -2 ✕ -3 = -1 ✕ 2 ✕ -1 ✕ 3 = -(-6)) = 6.
[1]She actually has them walk forwards, and hold signs - it's more involved, and covers all four cases for multiplying negatives and positives, but we'll gloss over that for the moment.
edit: oh yeah, can't use * for multiplication.