10DLC is a nightmare. I’ve had to deal with it across several different projects and it essentially comes down to very specific language & processes for opting-in / removing subscribers. Feels like 10DLC was designed to be obtuse — if I was going to spam people I certainly wouldn’t want to jump through all the hoops.

That said, if you look up the best practices and use the very specific language / processes that the DCAs are looking for, you should be able to get approved with little effort.

Some things I’ve learned, in no particular order:

— If your provider (e.g. Twilio) has specific language they advise you include on a form / website / etc., use that exact language verbatim.

— For forms where you collect a phone number, have the compliance text very visible, perhaps even sacrificing UI/UX. After your campaign is approved, you can clean it up.

— Make sure you include your business / project name & opt-out instructions (reply STOP) in every sample message you submit for the campaign.

— Stick to the use case you selected & do not deviate. Make sure your campaign details align with the campaign description.

— Marketing-related campaigns — avoid if at all possible.