I eat a lot of vegetables and I want to encourage people to eat them, but I think you’re over-selling it.
You can literally grab a hunk of 80% ground beef, slap it on a hot skillet, smash it, flip it once, and it’s done. Sprinkle a little salt and that’s a very tasty very easy to eat very nutritionally complete food.
Same is true for eggs and a handful of other non-vegan things.
Vegetables are just not the same. I am a pretty lazy cook and still, if I want to cook broccoli I need to get out a cutting board, chop it, throw away the parts that are too tough to eat, then put oil in the hot pan, add the broccoli, turning it several times so it cooks evenly. I’m probably putting a lid on at some point, and/or adding a little water.
It actually requires quite a bit of finesse to end up with broccoli that’s as easy to eat as a burger.
And that’s not a complete meal. You could live off plain burger patties but not plain broccoli. So you’re going to have to add some other stuff: nuts and grains, rice and beans, etc.
And I wouldn’t say any of that is hard but I think we need to be honest about the effort involved. It doesn’t solve anything to pretend it’s easy and then have people give try it and get completely lost.