It's bleeding users. Bleeding users = no revenue . He can't sustain it forever from his pocket and lost user means the platform is as worthless as a random mastodon instance that no one knows about.
Why not? Even if he doesn't restructure the debt he's basically created, in xAI, enough personal wealth to bankroll X/Twitter for a decade.
It's practically getting him Cabinet-level power without the accompanying checks in an incoming Trump administration. (Or Vance '28. Et cetera.)
America didn't have a Rupert Murdoch since Hearst. Newsrooms preserved their independence. Twitter doesn't have a newsroom. It doesn't have journalists. It has Elon and his peons. That's powerful.