I'd have to say I find the most interesting part of this article is that it is in the WSJ.

This feels more like it belongs as a fun musing in the New York Times or Atlantic that has a slight twinge of "I'm a bit more intellectual than tho" smugness to it.

Is it the sign of a post Murdoch WSJ or an attempt to broaden the readership base? Or is it just me and the WSJ Lifestyle section has always had such essays.