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Why don't companies learn from the really best times of Apple; announce; immediately available. Sure I know why but that used to be why I liked them. This marketing grift is terrible.

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Apple Intelligence won’t be available for months.

I am not talking about Apple now: 10 years ago they announced and I could order it the same night. That is magic. The rest is just; yeah who cares.

Pre-announcing makes no sense when you're leading the pack, it's a stall tactic for your customers to not leave when trying to catch up.

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