I checked-out your company. It seems really cool. And, I think that it is really awesome that you are commercializing this tech and advocating it so much on HN (seriously). But, the part I am having trouble understanding, as an amateur, is what I do with the DNA once I order it.

With software, I double-click an executable or go to a web address, and BAM! I can share pictures of kittens with my friends. How do I turn that DNA into a bio-luminescent kitten, for example, that I can show off to my friends?