It's just the new reality. Porn is not even the worst thing. If anything it can make real photos/videos harder to get viral.
But augmentation will be (if not already is) used to make very tiny adjustments, like you make one candidate/celebrity face slightly more symmetrical and the other one less, change their gait just a little bit. These changes are non-perceptible, are not interesting enough to make a scandal, and they can have huge impact on how people perceive other people. I mean, I am not suggesting that it isn't a puppet show without those, but the game is evolving.