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There is lots of value to LTE-based start.

It works even if you're too far from the car for the RF signal to reach. I park just below my office window because if I'm too far away, my RF-based remote start won't work.

Also being able to remotely adjust climate settings would be nice.

I do fully disagree with their implementation of this, especially with regards to a $10 subscription fee.

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And what about if you don't have good cell service in your parking lot or garage?

The problem is the trade-off.

We don't get to decide "I like remote-start, but I want to be able to start it from inside the store while the car is in the parking lot" -- That's a $10 a month gain that I'd pay. I don't care about that? Well I can use short-range radios.

If that was the feature? It would be hailed as awesome.

This is the pushback. Mazda turns off a bunch of features unless I pay $10 and the old version was working just fine for me.

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