The article is tracking irrelevant information over time and calling it significant. Please don't publish this stuff on Hacker news.
And for the record, I largely disagree with the nonsense I suspect you are referring to. I also respect that there a bunch of people who don't, and in a democracy, that matters.
There is a lot of distracting, dividing, and just trash-tier content in social media that society is only worse off for taking seriously.
Politically divisive articles such as ones encouraging identity politics tend to fall in that category. So do articles with emotionally loaded terms like “woke”. Maybe they are loaded not for us, but we all know they are loaded emotionally for many.
And it doesn’t matter much if many other people engage in it, it is likely healthier for you and society not to.
Now, I agree that maybe “irrelevant” should be grounded in context — it is irrelevant to a discerning reader. It is relevant in society and its discourse, unfortunately.