I think that one of the issues that really hurts the advertising is that the sports betting adverts will pay above and beyond what anyone else pays and it prices everyone out. It's the same problem we had with crypto and cigarettes. They need to spend infinite money to normalize their desired behavior. I feel like advertising for casinos around there being interesting non-gambling activities (e.g. concerts) is the right kind of indirect advertisement, but by necessity the online slots and online sports betting is monotone towards the outcome.